A flexible alternative to traditional publishing

You make the game.
We help it reach Chinese players.

Spring Creation Studio is a China-market services studio for overseas indie developers. Work with us without transferring publishing rights or giving up control of your Steam account.

Native Chinese localization
Chinese player testing
Local content & community
Creator & media outreach

What we do

Practical support for every stage of your China journey.

From your first localized store page to post-launch community support, we build a scope around what your game actually needs.

01

Localization & language review

Natural Simplified Chinese store copy, title options, terminology review, and in-game language quality checks that preserve your game’s voice.

Steam store copyLQAIn-game localization
02

Local content & community

Official profiles, launch content, and community support across platforms such as Bilibili, HeyBox, Xiaohongshu, Douyin, and QQ.

BilibiliHeyBoxQQRED
03

Chinese player testing

Targeted playtests that surface first impressions, usability issues, localization concerns, pricing perceptions, and recurring player questions.

RecruitmentFeedback reportRecommendations
04

Discovery & outreach

China-facing positioning, content planning, comparable-title research, and outreach to relevant creators and media around demos, launches, and updates.

Market assessmentCreatorsCampaigns

More than a one-time vendor

Your local partner—and an extension of your team in China.

We combine local knowledge, execution, communication, and player feedback. You remain involved in every official message while we make the work more relevant and efficient for Chinese players.

No publishing-rights transferYou retain ownership, control, and decision-making.
No Steam-account handoverYou approve and publish final store content through Steamworks.
Start small, expand with evidenceBegin with localization, testing, or an assessment—then scale if the results justify it.
Feedback returns to your teamRecurring issues and useful market insights are organized and reported in English.
01

Steam Store Localization

2–3 Chinese title options, localized short and long descriptions, selling-point refinement, and a pre-publication review. Covers up to 1,500 English source words and one consolidated revision round.

02

Chinese Social & Community Setup

Profile copy, basic setup, and an introductory post for selected local platforms, with handover documentation and practical alternatives where registration is not feasible.

03

Chinese Player Playtest

5–20 relevant players, at least five valid feedback submissions, and an English report with 3–5 prioritized recommendations.

04

China Market Quick Assessment

An initial target-player profile, relevant comparable titles, China-facing promotional angles, recommended platforms, and practical next steps.

How we work

A simple process with clear responsibilities.

Every project begins with a defined scope, materials list, timeline, and approval process.

Share your game

Send your Steam page, trailer, development stage, and China goals.

Confirm the scope

We agree on deliverables, requirements, playtest goals, and timeline.

Provide materials

You share approved copy, assets, access, keys, and relevant brand guidance.

Review & receive

You approve the work and receive localized materials, reports, and handover documents.

Recent collaboration

The Severed Gods

Selected work

Helping an indie release build its foundation in China.

Our recent work with Topebox’s The Severed Gods included localization, store-page support, local content, creator outreach, player testing, and community management.

  • Chinese localization
  • Steam store copy
  • Bilibili & HeyBox content
  • Creator outreach
  • Player testing
  • QQ community support
View the game on Steam

Start a conversation

Tell us where your game is now—and what you hope to achieve in China.

Send your Steam page or trailer, current development stage, release plans, existing Chinese-language support, and the kind of help you are considering.

springcreation69@gmail.com · Discord: springcreation.studio · Based in China